BW Hotel & Resort

Best Western | Leading the Pack in Hospitality Innovation and Customer Satisfaction

Welcome to a world where hospitality meets innovation, and customer satisfaction is not just a goal but an obsession. In today’s blog post, we are thrilled to dive into the realm of Best Western – a trailblazer in the hospitality industry that has successfully redefined what it means to deliver exceptional guest experiences. Get ready to uncover their secrets as we explore how Best Western continues to lead the pack in both innovation and customer satisfaction. So buckle up and prepare for an exhilarating journey through the realms of outstanding service, cutting-edge technology, and unparalleled attention to detail – because when it comes to exceeding expectations, Best Western knows no bounds!

Introduction to Best Western

Best Western is a well-known and highly reputable hotel chain that has been in the hospitality industry for over 70 years. Founded in 1946 by M.K. Guertin, this privately owned company has grown into an international brand with over 4,700 hotels in more than 100 countries and territories worldwide.

What sets Best Western apart from other hotel chains is their commitment to providing exceptional customer service, innovative amenities, and top-notch accommodations at affordable prices. This dedication to excellence has earned them numerous awards and accolades, including being named as one of the top hotel brands by J.D. Power for three consecutive years.

In this section, we will take a closer look at the history of Best Western, their core values, and what makes them stand out in the competitive hospitality industry. As mentioned earlier, Best Western was founded in 1946 by M.K. Guertin, a California-based hotelier who saw an opportunity to create a network of independent hotel owners who could work together to improve their operations and increase profitability. The name "Best Western" was chosen because it represented a high standard of quality among its member hotels.

The evolution of Best Western's hospitality innovation

Best Western has been a leader in the hospitality industry for over 70 years, and one of the key factors behind its success is its constant evolution and innovation. From its humble beginnings as a small roadside motel in California to now having over 4,500 hotels in more than 100 countries, Best Western has continuously adapted to changing trends and guest preferences to stay ahead of the curve.

Innovation has always been at the core of Best Western operations. In fact, it was one of the first hotel chains to introduce central reservations systems back in the 1960s. This allowed guests to easily book their stays at any Best Western property around the world, making the booking process much more convenient for both customers and staff.

As technology continued to advance, Best Western kept up with the times by embracing digital innovations such as online booking platforms and mobile apps. These advancements not only streamlined reservation processes for guests but also provided them with a personalized experience tailored to their preferences. For example, guests can now use their smartphones or tablets to check-in and access their rooms without even visiting the front desk.

Best Western's customer satisfaction ratings and awards

Best Western has long been known for its commitment to providing exceptional customer service and satisfaction. This dedication to excellence has not gone unnoticed, as the hotel chain has consistently received high ratings and prestigious awards for its outstanding performance in the hospitality industry.

One of Best Western greatest achievements is its customer satisfaction ratings. The hotel chain has been recognized by various organizations for its exceptional guest experience, with consistently high scores across all categories. In fact, according to a survey conducted by J.D. Power in 2020, Best Western ranked highest in customer satisfaction among upper midscale hotel chains for the fifth consecutive year.

But what sets Best Western apart from other hotels when it comes to guest satisfaction? It starts with their commitment to providing personalized service that goes above and beyond expectations. From check-in to check-out, guests are greeted with warm smiles and attentive staff who are dedicated to making their stay as comfortable and enjoyable as possible.

How Best Western stays ahead of the competition in the hotel industry

Best Western has been a pioneer in the hotel industry for over 70 years, and it continues to set itself apart from its competitors by constantly innovating and adapting to changing customer needs. In today's highly competitive hospitality market, staying ahead of the competition is crucial for success, and Best Western knows this better than anyone else.

One of the key factors that sets Best Western apart from its competitors is its strong focus on customer satisfaction. The brand understands that happy customers are not only more likely to return but also more likely to recommend their experiences to others. To ensure high levels of customer satisfaction, Best Western conducts regular surveys to gather feedback and uses this information to continuously improve its services.


In conclusion, Best Western has proven to be a leader in hospitality innovation and customer satisfaction. With their commitment to constantly improving and adapting to the changing needs of their guests, they have maintained a high level of excellence in the industry. From their innovative technology solutions to their exceptional customer service, it is clear that Best Western prioritizes the comfort and satisfaction of their guests above all else. As they continue to evolve and innovate, we can expect even greater things from this iconic hotel brand in the future. Whether for business or leisure travel, choosing Best Western guarantees a top-notch experience every time.