Auction e-commerce

The Story of Auction Co. | From South Korea to Global Success with eBay

Get ready to be inspired by the incredible journey of Auction Co., a South Korean online marketplace that transformed into a global success story thanks to eBay. From humble beginnings in Seoul, this company took the e-commerce world by storm and revolutionized how people buy and sell goods around the globe. Join us as we explore the behind-the-scenes story of Auction Co.’s rise to fame, its challenges along the way, and what made it stand out from competitors in an ever-evolving industry. Whether you’re an entrepreneur looking for inspiration or simply curious about how one company can change the game, this is a tale you won’t want to miss!

Introduction to Auction Co.

Auction Co. is a South Korean company that was founded in 2000. The company started as an online auction platform in South Korea and later expanded to include a global online marketplace. Auction Co. was one of the first companies to offer online shopping in South Korea and was the leader in the Korean online shopping market for many years.

In 2009, Auction Co. was acquired by eBay, and it became a subsidiary of the global e-commerce giant. Since then, Auction Co. has continued to operate as an independent entity, offering its unique auction-style marketplace to buyers and sellers around the world.

How Auction Co. Started

Auction Co. was started in South Korea in 2000 by two college students, Jae Young Kim and Kyung Bae Park. The company was initially an online marketplace for Korean sellers to auction off their products to buyers around the world. In 2003, Auction Co. partnered with eBay, which helped the company expand its reach to a global audience. Today, Auction Co. is one of the largest online marketplaces in the world, with millions of users in over 190 countries.

Expansion of Business and Growth in South Korea

Since its inception in 2000, Auction Co. has been a driving force in the South Korean e-commerce market. The company was one of the first to offer online auction services in the country, and quickly grew to become one of the largest players in the space.

In recent years, Auction Co. has continued to expand its business, launching new product lines and services that have helped it stay ahead of the competition. The company has also made a major push into international markets, with eBay now accounting for a majority of its sales.

Acquisition by eBay and Going Global

In 2009, Auction Co. was acquired by eBay, a global e-commerce leader. The acquisition helped Auction Co. expand its reach and grow its business. Today, Auction Co. is a top seller on eBay, with millions of items sold each year.

Auction Co.'s success on eBay is due in part to its global reach. eBay has buyers and sellers in nearly every country in the world. This gives Auction Co. a huge potential customer base for its products.

Auction Co.'s success is also due to its commitment to customer service. The company provides excellent customer service to its buyers and works hard to resolve any issues that may arise. This has helped it build a strong reputation on eBay, which has resulted in more sales and higher prices for its items.


Auction Co.’s story is an inspiring one, demonstrating how the use of technology and a strong entrepreneurial spirit can create success beyond expectations. The company’s journey from humble beginnings in South Korea to its current status as a global leader has been driven by hard work, dedication, and never giving up on dreams. As we have seen throughout this article, eBay has not only helped Auction Co., but many other businesses alike reach their goals through providing them with a platform which they can use to scale their operations and reach more customers than ever before.