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The Rise of Under Armour | From a University Football Player’s Idea to Global Success

From a simple idea sparked by a university football player to a global phenomenon, Under Armour has taken the sports industry by storm. With its innovative designs and high-quality products, Under Armour has managed to capture the attention of athletes and fitness enthusiasts worldwide. But how did this brand manage to rise above the competition? In this blog post, we’ll take you on the journey of Under Armour success story, from its humble beginnings to becoming one of the most recognizable names in sportswear. Get ready to be inspired by an incredible tale of perseverance and determination!

Introduction to Under Armour

Under Armour is a global leader in performance apparel, footwear and accessories. The company's mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour is headquartered in Baltimore, Maryland. The company's first product was the original performance T-shirt that Plank developed to wear under his football uniform. He soon began selling the shirts out of the trunk of his car to local area athletes.

The Founding Story of Kevin Plank and Under Armour

In 1996, Kevin Plank was a 23-year-old former special teams captain for the University of Maryland football team. He had an idea to create a shirt that would wick away sweat and keep athletes cool and dry. He started with $20,000 from his grandmother and turned his idea into a reality. Under Armour was born.

The Impact of Under Armour on the Market

In 1996, Kevin Plank, a former University of Maryland football player, founded Under Armour, a company that would change the way athletes dress forever. Today, Under Armour is a global brand with over $5 billion in annual revenue and its products are worn by some of the world's most famous athletes.

Under Armour's success is due to its innovative products and marketing campaigns. The company's signature product is its moisture-wicking fabric, which helps keep athletes cool and dry. Under Armour has also created a line of compression clothing, which is said to help improve blood circulation and muscle recovery.

Under Armour impact on the market has been huge. The company has changed the way athletes dress and has created a new category of premium athletic apparel. Its products are worn by some of the world's best athletes and its marketing campaigns have resonated with consumers around the globe.


The story of Under Armour rise to success is a testament to the power of an idea and the importance of taking risks. From a simple t-shirt designed by Kevin Plank, it has grown into one of the world's leading sports apparel companies. It serves as inspiration for other entrepreneurs who are looking for ways to create their own business empires. With hard work and dedication, any dream or vision can become reality - just take a page out of Under Armour book!