NordicChoiceHotels Hotel & Resort

The History of Nordic Choice Hotels | From Scandinavia to the World

Join us on a journey through time as we explore the fascinating history of Nordic Choice Hotels – from its humble beginnings in Scandinavia to becoming a global hospitality brand. With over 200 hotels across Europe and Asia, Nordic Choice Hotels has come a long way since it was founded in 1990 by Petter A. Stordalen. From innovative sustainability initiatives to cutting-edge design, this hotel group is setting new standards in the industry. So buckle up and get ready for an inspiring story of growth, innovation, and success!

Introduction to Nordic Choice Hotels

Nordic Choice Hotels is a hotel chain based in Scandinavia. The company was founded in 1992 by Petter Stordalen, and today it is the largest hotel chain in Scandinavia with over 200 hotels. The company has been growing rapidly in recent years, and now has hotels in Norway, Sweden, Denmark, Finland, Iceland, Germany, the United Kingdom, Belgium, the Netherlands, Poland, Estonia and Latvia.

Nordic Choice Hotels offers a wide range of accommodation options to suit all budgets and needs. The company has a strong focus on sustainability and responsibility, and all of its hotels are certified eco-friendly. Nordic Choice Hotels is also a major sponsor of the Swedish Olympic team.

If you're looking for a comfortable and sustainable place to stay on your next trip to Scandinavia or Europe, be sure to check out Nordic Choice Hotels!

The Impact of the Coronavirus Pandemic on Nordic Choice Hotels

The novel coronavirus pandemic has had a significant impact on Nordic Choice Hotels. The company has been forced to temporarily close a number of its hotels and has seen a dramatic decline in demand for travel. As a result, the company has implemented a number of cost-cutting measures, including reducing its workforce and cutting salaries. While the pandemic has been challenging for Nordic Choice Hotels, the company is confident that it will be able to recover and continue to grow in the future.


Nordic Choice Hotels have come a long way from the humble beginnings in Scandinavia to becoming one of the world’s largest hotel chains. With an unwavering commitment to excellent customer service and innovation, they are now more than just a place to stay – they are providing unique experiences that create lasting memories for their guests. As Nordic Choice Hotels continues to expand its reach across Europe, it is sure to become even more popular with travellers who want luxurious accommodation at affordable prices.