Lulus clothing Fashion

The History of Lulus | From the 90s to Today

Lulus is a brand that has been providing stylish and affordable fashion for women since the 90s. From its humble beginnings as a small boutique in Chico, California, Lulus has grown into an online destination for fashion-forward women around the world. In this blog post, we’ll take you on a journey through the history of Lulus – from its early days to today – exploring how it became one of the most beloved brands in contemporary fashion. So sit back, relax, and get ready to discover all there is to know about Lulus!

Introduction to Lulus

Lulus is a fashion brand for women that was founded in the early 2000s. The company started as an online retailer of vintage-inspired clothing and accessories. In recent years, Lulus has expanded its offerings to include contemporary pieces designed in-house. Today, Lulus is a leading destination for stylish, affordable fashion.

Lulus was founded by mother-daughter duo Debra and Lauraebel Crawford in 1996. The name "Lulu" was inspired by Debra's childhood nickname.

The Crawfords began selling vintage clothing and accessories out of their garage in Los Angeles, California. In 2001, they launched , an online store that quickly became a popular destination for fashion-savvy shoppers.

The History of Lulus in the 90s

Lulus was founded in the 1990s by two women who wanted to create a fashion label that would be accessible to everyone. They started by selling their designs out of their car, and then eventually opened a brick-and-mortar store in San Francisco. Lulus quickly became known for its trendy, yet affordable clothes, and soon had a cult following among young women. In the early 2000s, Lulus expanded beyond its core clothing line and began offering shoes, handbags, and other accessories. Today, Lulus is a multi-million dollar company with over 50 retail stores across the United States.

The Growth of Lulus in the 2000s

In the early 2000s, Lulus was a small, local clothing company with a few stores in the Pacific Northwest. But by the end of the decade, it had become a national brand with a strong online presence. The company’s growth can be attributed to several factors, including its embrace of e-commerce and social media.

In 2003, Lulus launched its first website. This was a major turning point for the company, as it allowed them to reach a wider audience beyond their local stores. The website also allowed customers to buy items that were out of stock in their local store. In 2007, Lulus opened its first fulfillment center to help keep up with the increasing demand for their products.

Expansion of Lulus Products and Services

Lulus is always expanding its product offerings and services to better meet the needs of its customers. In the early 2000s, Lulus added more formal wear to its line of clothing. It also began offering rental services for special occasions. In recent years, Lulus has expanded into the bridal market with a line of wedding dresses and accessories. Additionally, Lulus now offers a wide range of home decor items, including furniture and rugs.


From its beginnings in the 90s to today, Lulus has grown into a fashion empire. Their unique style and innovative designs have contributed to their success, making them one of the most popular brands around. Whether you’re looking for vintage-inspired dresses or modern statement pieces, Lulus has something for everyone. With their commitment to quality and customer service, it is no surprise that they are so well loved by shoppers all over the world. If you want to stay ahead of trends this season, make sure you check out what’s new at Lulus!