Desigual clothing Fashion Outfit

The Evolution of Desigual | A Look at the Brand’s Iconic Designs and Unique Identity

Desigual is a brand that needs no introduction. Known for its vibrant colors, eclectic patterns, and unique designs, this Spanish fashion label has been making waves in the industry since it first debuted in 1984. Over the years, Desigual has become synonymous with boldness and individuality – two qualities that are reflected not only in their clothing but also in their overall brand identity. In this blog post, we’ll take a closer look at the evolution of Desigual iconic designs and explore how they’ve managed to carve out a unique niche for themselves in an increasingly crowded marketplace. So buckle up and get ready to immerse yourself in the world of Desigual – you won’t want to miss it!

Introduction to Desigual

Desigual is a fashion brand that is known for its unique, colorful designs. The brand was founded in 1984 by Swiss designer Thomas Meyer and is headquartered in Barcelona, Spain. Desigual collections are often inspired by different cultures and regions of the world, and the brand has a strong focus on sustainability.

Desigual is one of the most popular fashion brands in Spain, and its clothing is sold in over 90 countries around the world.

The brand has a wide range of products, including women’s and men’s clothing, children’s clothing, accessories, and home decor. Desigual also has a number of own-brand stores as well as concessions in department stores such as El Corte Ingles.

The brand is best known for its use of color and prints, which are often very bold and eye-catching. Desigual designs are always changing and evolving, but some of the brand’s most iconic pieces include the ‘Nomadic’ collection (which was inspired by different cultures around the world), the ‘Rosa Clará’ wedding dress collection (which featured dresses made from recycled materials), and the ‘Barcelona’ collection (which was inspired by the city of Barcelona).

Desigual’s Origins and History

Desigual is a fashion brand that was founded in 1984 by Swiss businessman Thomas Meyer. The name "Desigual" is Spanish for "unequal" or "different", which reflects the brand's philosophy of creating unique and individual designs.

The brand initially started out as a small boutique in Barcelona, but it soon expanded internationally. Today, Desigual has over 2,000 stores in more than 100 countries.

Desigual is best known for its colorful and unconventional designs. The brand's clothing is often adorned with patchwork, prints, and embroidery. Desigual also frequently uses unusual materials such as PVC and denim in its garments.

In addition to clothing, Desigual also sells accessories, home decor, and fragrances. The brand has collaborated with numerous high-profile designers over the years, including Christian Lacroix and Manolo Blahnik.

The Brand’s Unique Identity and Aesthetic

Desigual is a Spanish clothing brand that was founded in 1984. The brand is known for its unique, colorful designs and its use of patchwork, appliqués, and asymmetry. Desigual's aesthetic is based on the principle of "la vida es chula" or "life is cool." This philosophy is reflected in the brand's designs, which are intended to be fun and optimistic.

Desigual has become one of the most recognizable brands in the fashion industry, thanks in part to its bold and unique identity. The brand has been worn by celebrities such as Madonna, Shakira, Rihanna, and Kylie Jenner. Desigual has also been featured in major publications such as Vogue, Elle, Harper's Bazaar, and Glamour.

Despite its success, Desigual has faced some challenges in recent years. In 2017, the company's sales dropped by 9 percent due to a decline in tourism spending following terrorist attacks in Europe. Desigual has also been criticized for allegedly copying other designers' work. However, the brand remains popular among consumers and continues to produce innovative designs that reflect its fun-loving identity.


How Desigual Has Impacted the Fashion Industry

Desigual is a fashion brand that is known for its unique designs and identity. The brand was founded in 1984 by Swiss designer Thomas Meyer. Desigual is headquartered in Barcelona, Spain. The company has more than 2,000 stores in over 100 countries.

Desigual designs are often considered to be avant-garde and quirky. The brand is known for its use of bright colors, bold prints, and unconventional silhouettes. Desiguals designs have been worn by celebrities such as Rihanna, Lady Gaga, and Katy Perry.

The brand has been praised for its inclusive attitude towards fashion. Desigual has created clothing lines for plus-size and petite women. The brand has also introduced gender-neutral collections.

Desigual unique designs and inclusive attitude have had a major impact on the fashion industry. The brand has helped to challenge traditional ideas about what fashion should look like. Desigual has shown that fashion can be fun, creative, and inclusive.


Desigual has come a long way since its inception in 1984, and it shows no signs of slowing down. The brand's bold and vibrant designs have become synonymous with the modern fashion landscape, setting itself apart from more traditional labels. With its exciting approach to fashion and ability to constantly reinvent itself, Desigual is sure to continue inspiring us for years to come.