Suning Electronics

Suning | From Local Distributor to International Powerhouse in Electronics Retail

Welcome to our blog post that unveils the remarkable journey of Suning, a local distributor that has transformed itself into an international powerhouse in the world of electronics retail. From humble beginnings to global recognition, this Chinese company has conquered the hearts and minds of consumers worldwide with its outstanding products and innovative strategies. Join us as we delve into Suning’s rise to prominence, uncovering the secrets behind their success and exploring how they have revolutionized the industry along the way. Be prepared to be inspired by an incredible story of ambition, adaptability, and entrepreneurial prowess!

Introduction to Suning

Suning is one of the largest electronics retailers in China, and is now expanding its reach internationally. Founded in 1990 as a small local distributor in the city of Nanjing, Suning has grown to over 1,600 stores across China. In addition to its brick-and-mortar presence, Suning also operates an online store and a TV shopping channel.

Now, Suning is setting its sights on international expansion. The company has already opened stores in Italy and Serbia, and plans to open more locations in Europe and Asia in the coming years. In addition to physical stores, Suning is also looking to grow its online presence globally.

History of Suning

Suning Group is one of China’s largest retailers, with over 1,600 stores across the country. The company started out as a small local distributor in Ningbo, China in 1990. Since then, Suning has grown rapidly, expanding its operations to include online retail, logistics, and financial services. Today, the company is a leading player in China’s burgeoning electronics retail market, with plans to expand internationally.

While Suning may be a relative newcomer on the global stage, the company has a long history in China. Founded in 1990 by Zhang Jindong, Suning began as a small local distributor of electrical appliances in Ningbo, China. In 1996, the company opened its first brick-and-mortar store. By 2000, Suning had 100 stores across China.

Business Model and Growth Strategy of Suning

Suning Commerce Group Co. Ltd. is a Chinese holding company that operates one of the largest electronics retail chains in China. The company started as a local distributor in Nanjing, but has since expanded to over 1,600 stores across China and overseas. In 2016, Suning acquired 80% of shares of Italian soccer club Inter Milan.

Suning's business model is based on a combination of brick-and-mortar stores and online sales. The company's offline store network covers most of China's major cities, while its online presence is strong through its e-commerce platform Suning also has an extensive logistics network that helps it to deliver goods quickly and efficiently to customers.

The company has been growing rapidly in recent years, with revenues increasing from RMB49 billion (US$7.3 billion) in 2013 to RMB88 billion (US$13 billion) in 2016. Suning's expansion has been driven by both organic growth and strategic acquisitions. In 2016, the company acquired Chinese home appliance chain GOME Electrical Appliances for RMB19 billion (US$2.8 billion). This was followed by the acquisition of 80% of shares of Italian soccer club Inter Milan for €270 million (US$306 million) in June 2016.

Expansion in China and Overseas Markets

In China, the company has been aggressively opening new stores and expanding its e-commerce presence. It now operates over 2,000 brick-and-mortar stores across the country, and its online sales platform ranks second only to Alibaba in terms of market share.

Suning has also been making inroads into overseas markets. In 2015, it acquired Italian soccer club Inter Milan, and it has since opened brick-and-mortar stores in a number of other countries, including Russia, Spain, and Turkey.



Suning's transformation from a local distributor to an international powerhouse in electronics retail is something that deserves recognition and applause. By listening to their customers and understanding the market, they have been able to develop innovative ways of doing business that has enabled them to become one of the most successful companies in China today. As consumers continue to demand more convenient shopping experiences, Suning remains well-positioned as a leader in the industry.