Novica e-commerce

Novica | Where Tradition Meets Innovation – Celebrating Creativity from Around the Globe

Welcome to Novica, a vibrant and enchanting online marketplace where tradition meets innovation and creativity knows no bounds! In this blog post, we invite you on an exhilarating journey that celebrates the remarkable artisans from around the globe who infuse their rich cultural heritage into every exquisite piece they create. From intricately handcrafted jewelry to breathtaking home decor, Novica is your gateway to discovering the extraordinary talents of these master craftsmen and women. So buckle up as we delve into a world where artistic traditions intertwine with modern ingenuity – get ready to be captivated by the magic of Novica!

Introduction to Novica

Novica is an online marketplace that celebrates creativity and connects global artisans with consumers all over the world. It was founded in 1999 by Roberto Milk, who wanted to create a platform where traditional crafts and cultures could be preserved and shared.

The name Novica comes from the Latin word "novus", meaning new, and "via", meaning way or path. This perfectly encapsulates the mission of Novica - to pave a new way for artisans to showcase their unique skills and traditions, while also providing customers with access to one-of-a-kind pieces from different corners of the globe.

Novica partners with talented artisans from developing countries such as Brazil, India, Mexico, Thailand, and more. These artists come from diverse backgrounds - some are self-taught while others have inherited their craft from generations before them. Novica provides them with a platform to sell their handmade goods directly to customers without any middlemen involved.

How Novica connects customers with artisans from around the world

Novica is a unique online marketplace that connects customers with artisans from around the world. Through its platform, Novica strives to bridge the gap between consumers and talented artists from diverse cultures and traditions. This allows for a mutual exchange of creativity, innovation, and appreciation.

One of the key goals of Novica is to showcase the beauty and intricacies of traditional crafts and techniques from different parts of the globe. By partnering with over 2,000 artisans from more than 50 developing countries, Novica provides a platform for these skilled individuals to share their unique stories and craftmanship with a global audience.

At Novica, every product has a story behind it - one that reflects the rich cultural heritage and personal journey of the artisan who created it. From hand-woven textiles in Guatemala to intricate wood carvings in Bali, each item carries with it centuries-old traditions passed down through generations.

Impact of Novica on local communities and traditional craftsmanship

Novica, a global online marketplace connecting artisans from around the world with consumers, has had a significant impact on local communities and traditional craftsmanship. The company's mission is to empower artisans by providing them with a platform to showcase their unique talents and preserve their traditional skills. This has not only helped in reviving dying art forms but also improved the economic conditions of these communities.

One of the key ways in which Novica has made an impact is by creating sustainable job opportunities for artisans in developing countries. By promoting fair trade practices, Novica ensures that artisans receive fair compensation for their work, which helps them support themselves and their families. This has been particularly beneficial for women who may have limited opportunities for employment in some cultures.

Moreover, Novica's focus on preserving traditional craftsmanship has helped in keeping ancient techniques alive. Many skilled artisans come from generations of craftsmen and women who have passed down their knowledge and skills through oral tradition. With the rise of mass-produced goods, these traditions were at risk of being lost as younger generations turned away from traditional crafts in favor of modern jobs. However, Novica support has encouraged younger generations to continue learning these craft techniques, ensuring that they are not lost forever.

Novica_ 1


Novica is a unique platform that brings together traditional craftsmanship from around the world with modern innovation. By supporting local artisans and their communities, Novica celebrates creativity and connects people through art. Whether you are looking for a one-of-a-kind piece of jewelry or a beautiful home decor piece, every purchase made on Novica helps preserve cultural traditions and supports talented artisans. Join us in celebrating diversity and creativity by browsing our collection today!