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New World Supermarket | A Trusted Brand Transforming Grocery Shopping in New Zealand

Welcome to the world of New World Supermarket, where grocery shopping in New Zealand has been revolutionized! In a fast-paced society where convenience and quality are paramount, finding a trusted brand that encompasses both can be a challenge. But fear not, because New World Supermarket is here to change the game. From their exceptional customer service to their wide array of products, this powerhouse of a brand has single-handedly transformed the way Kiwis shop for groceries. Join us as we delve into the fascinating journey of how New World Supermarket became synonymous with excellence and discover why it has become the go-to destination for all your grocery needs in Aotearoa!

Introduction to New World

New Zealand's grocery shopping scene has been revolutionized by the emergence of a trusted brand, New World Supermarket. With over 140 stores nationwide, this supermarket chain has become a go-to destination for Kiwis looking for high-quality products at affordable prices. In this section, we will delve into the history and concept behind New World Supermarket, and how it has transformed the grocery shopping experience in New Zealand.

New World Supermarket is part of the Foodstuffs group, which is one of the largest retail companies in New Zealand. The first store was opened in Auckland in 1963, with a vision to provide customers with a wide range of quality products and exceptional customer service. Over the years, New World has expanded its presence across both North and South Island, making it easily accessible to most Kiwi households.

History and growth of the company

New World Supermarket, a trusted brand in New Zealand's grocery industry, has come a long way since its establishment in the 1960s. The first New World store was opened in Christchurch by J.T. Davies, who saw the potential for a new type of supermarket that focused on providing fresh produce and a wide range of products at affordable prices.

The initial success of the first store led to the opening of more stores across the country, with each one following the same philosophy of delivering quality products to customers at competitive prices. This approach quickly gained popularity among New Zealanders, leading to rapid growth and expansion for New World Supermarket.

By the 1980s, New World had become a well-established brand with over 50 stores nationwide. It continued to grow throughout the years, adapting and evolving with changing consumer trends and needs. In 1993, Foodstuffs (NZ) Ltd acquired New World Supermarket as part of their co-operative retail group which includes Pak'nSave and Four Square supermarkets.

Unique features and services offered by New World

New World Supermarket offers a wide range of unique features and services that make it stand out from other grocery stores in New Zealand. These features and services are designed to enhance the shopping experience for customers and provide convenience and value for money. Let's take a closer look at some of the key offerings that make New World Supermarket a trusted brand in the country.

1) FreshChoice: One of the standout features of New World Supermarket is their commitment to providing fresh, high-quality products to their customers. The store has introduced a program called FreshChoice which ensures that all their produce is locally sourced, ensuring freshness and supporting local farmers. This feature not only guarantees quality but also helps reduce carbon footprint by reducing transportation distance.

2) Clubcard: Another unique feature offered by New World Supermarket is their loyalty program called Clubcard. Customers can sign up for this program for free and earn points every time they shop at any New World Supermarket or participating partner stores. These points can then be redeemed for discounts on future purchases, making shopping at New World more rewarding.

Technology and innovation in New World stores

Technology and innovation have played a significant role in transforming the grocery shopping experience at New World stores. From self-checkout systems to personalized recommendations, these advancements have enhanced customer convenience and satisfaction.

In addition to self-checkout, New World has also implemented contactless payment options such as Apple Pay and Google Pay. With the increasing popularity of mobile wallets, this feature enables customers to make quick and secure payments without having to carry cash or cards. This not only saves time but also promotes contactless transactions which are especially important during a global pandemic.


In conclusion, New World Supermarket has truly revolutionized the grocery shopping experience in New Zealand. With its commitment to providing high-quality products, excellent customer service and innovative initiatives like online shopping and collect-and-go options, it has become a trusted brand among customers. Whether you are a busy parent or a health-conscious individual, New World offers something for everyone with its wide range of products. So next time you need to do your grocery shopping, head over to New World Supermarket and see the difference for yourself.