Lulus clothing Fashion

Lulus Evolution | A Look at the Brand’s Transformations Through the Years

From a small boutique in California to an iconic fashion brand with a cult-like following, Lulus has come a long way. Over the years, this brand has continuously evolved and adapted to the changing needs of its customers, staying ahead of the curve and setting new trends along the way. In this blog post, we’ll take you through Lulus journey from its humble beginnings to its current status as one of the most beloved brands in women’s fashion. Get ready to be inspired by their story of evolution and success!

Introduction to Lulus

Lulus is a fashion brand that has been through many transformations over the years. Founded in 1996, Lulus started out as a small online retailer selling only dresses. Since then, the brand has expanded its product offerings to include clothing, shoes, and accessories for women of all ages. Lulus has also grown its online presence and now has brick-and-mortar stores in select cities across the United States.

History of Lulus

Lulus began as a small boutique in Chico, California, founded by mother-daughter duo Debra and Janet Shafer. The store specialized in vintage-inspired clothing and accessories, and quickly became a favorite among local fashionistas. In 2001, the company launched its first website and began shipping orders to customers all over the world.

In the early 2000s, Lulus was one of the first brands to embrace the trend of fashion bloggers. The company worked with popular bloggers like Kelly Framel of The Glamourai and Leandra Medine of Man Repeller to style looks using Lulus pieces. This helped raise awareness of the brand among fashion-savvy millennials who were looking for affordable, stylish clothing.


Recent Years

In recent years, Lulus has become known for its trendy, fashion-forward designs. The brand has expanded its product offerings to include a wide range of styles, from casual to formal. Additionally, Lulus has partnered with some of the biggest names in fashion, including Nordstrom and Revolve. This has allowed the brand to reach a wider audience and solidify its status as a leading fashion retailer.


Lulus is a great example of a brand that has been able to evolve and adapt in order to stay relevant with its customer base. From the very beginning, Lulus has always stayed true to its mission of providing stylish and affordable clothing options for young women everywhere. Over the years, they have continued to innovate and develop new designs and styles while staying within their core value proposition. We look forward to seeing what other transformations Lulu's makes in the coming years!