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Lulus | A Look at The Clothing Brand That’s Been Around For Decades

Many fashion trends and clothing brands come and go with the times, but for the past few decades, one brand has been steadfast in offering stylish and affordable clothing – Lulus! Read on to find out more about this classic clothing line that’s been around since the 90s.

Introduction to Lulus

Lulus is a popular clothing brand that has been around for decades. The brand offers a wide range of clothing items for women, including dresses, tops, bottoms, outerwear, and swimwear. Lulus is known for its trendy and fashionable clothing items, which are often seen on celebrities and influencers. The brand offers affordable prices on its clothing items, making it a popular choice for many shoppers. Lulus also offers free shipping on orders over $50 and free returns within 30 days of purchase.


History of the Brand

Lulus has been around for over two decades, and in that time, they've built a reputation for being a go-to source for stylish, on-trend clothing. But how did they get started?

The brand was founded in 1996 by mother-daughter duo John and Debra Schuman. The Schumans had previously worked in the fashion industry, so they had a good sense of what was missing in the market. They saw an opportunity to create a line of affordable, yet fashionable clothes that would appeal to young women.

With that mission in mind, they launched Lulus as a website selling only 10 items. The response was overwhelming, and within a few months, they had to move into a larger office and hire additional staff.

Today, Lulus is still operated by the Schumans and has grown into a multi-million dollar business. They now offer thousands of items on their website and have expanded into brick-and-mortar stores across the country. And their loyal following continues to grow; it's not uncommon to see women of all ages wearing Lulus on the street or at special events.

Popular Products from Lulus

Lulus has been around for decades and is a popular clothing brand. They offer a wide variety of clothing items for women, including dresses, tops, bottoms, outerwear, and swimwear. Their prices are affordable and they have a wide range of sizes available. Many of their items are also available in plus size.

Quality of Lulus Clothing

The clothing brand Lulus has been around for decades and is known for its quality clothing. The company has a wide variety of clothes for women of all ages and sizes, and they are known for their durability and comfort. Many women have been wearing Lulus clothes for years and have never had any problems with them. The company's clothes are made from high-quality materials and are designed to last. Lulus also offers a wide range of colors and styles to choose from, so you can find the perfect outfit for any occasion.

Prices & Shopping Experience

Lulus is a clothing brand that has been around for decades. They offer a wide variety of clothes, from dresses to jeans, and their prices are very reasonable. The shopping experience at Lulus is great, as the staff is extremely helpful and friendly. Overall, Lulus is a great place to shop for clothes, and their prices are unbeatable.

Style Inspiration & Lorelei’s Closet Feature

Lulus is a clothing brand that has been around for decades. The brand started out as a small, family-owned business in the United States and has since grown into a global fashion empire. Lulus is known for its trendy, yet affordable clothing and accessories. The brand has something for everyone, whether you're looking for a casual outfit or a glamorous gown.

Lulus also has a strong presence on social media, where they regularly showcase style inspiration and feature items from Lorelei’s Closet, their luxury consignment boutique. Lorelei’s Closet offers an eclectic mix of designer clothes, vintage finds, and one-of-a-kind pieces. The boutique is beloved by celebrities and fashion insiders alike, and it’s easy to see why.

Whether you’re looking for everyday wear or something special for a night out, Lulus is sure to have something that catches your eye. So take a look around and get inspired!

Sustainability Efforts & Giving Back Initiatives

Lulus has always been a brand that is environmentally conscious and they have made sustainability efforts a priority over the years. One way they have achieved this is by using sustainable materials in their clothing, such as organic cotton and recycled polyester. They have also implemented programs to reduce their carbon footprint, such as using solar power to run their website.

In addition to their sustainability efforts, Lulus is also committed to giving back. They have partnered with various charities over the years to help support causes that are important to them. Some of the charities they have partnered with include The Nature Conservancy, Save the Children, and The Humane Society.


Lulus is a clothing brand that has been around for decades and continues to be one of the best sources of fashionable yet affordable apparel. With its wide selection of trendy and timeless pieces, Lulus has become a go-to destination for women who want quality items at budget-friendly prices. Whether you are shopping for an upcoming event or just looking to update your wardrobe, Lulus can provide the perfect look – no matter what your style may be!