Fruugo e-commerce

Fruugo Diversified Approach to E-commerce | Supporting 42 Countries and 31 Currencies

Are you tired of navigating through different e-commerce platforms for each country? Look no further than Fruugo! With a diverse approach to e-commerce, Fruugo supports 42 countries and 31 currencies. In this blog post, we’ll explore how Fruugo’s unique business model has made it easier than ever before to shop globally. So sit back, relax, and get ready to discover the convenience of shopping on one platform for all your international needs.

Introduction to Fruugo

Fruugo is a global marketplace with a diversified approach to e-commerce. We support countries and currencies all over the world. Our mission is to make it easy for you to find the products you want, at the best prices, in your local currency.

Fruugo was founded in 2006 by two entrepreneurs, Anders Forsgren and Markus Rauramo. We started out as a small Swedish startup, and we're now a global company with offices in London, Stockholm, Helsinki, Tallinn, Warsaw and Dubai.

Diversified Approach to E-commerce

Fruugo's diversified approach to e-commerce means supporting countries and currencies. This allows us to better serve our global customers and provide a more seamless experience. By expanding into new markets and offering support for multiple currencies, we're able to provide a wider range of products and services to our customers. This also allows us to better compete in the global market.

Market Sizing and Growth Potential

Fruugo is a global marketplace with over 18 million products across 27 countries and 12 currencies. With such vast geographical coverage and a wide product range, it's no surprise that Fruugo is one of the fastest growing e-commerce companies in the world.

In just the last year, Fruugo has seen over 50% growth in both revenue and gross merchandise value (GMV). This growth is being driven by an increase in both new and existing customers, as well as a higher average order value. In fact, since launching in 2007, Fruugo has helped millions of shoppers find exactly what they're looking for - whether it's a unique gift, a must-have fashion item, or hard-to-find home essentials.

Looking ahead, there is significant potential for further growth as Fruugo continues to expand its coverage to more countries and regions. Additionally, with more and more shoppers turning to online marketplaces for their shopping needs, Fruugo is well positioned to continue its strong growth trajectory in the years to come.

Benefits and Challenges of the Global Marketplace Model

The global marketplace model has a number of benefits that make it an attractive option for ecommerce businesses. For starters, it gives businesses the ability to reach a truly global audience with their products and services. Additionally, it can help businesses to tap into new markets and expand their customer base. However, there are also some challenges associated with the global marketplace model. One of the biggest challenges is managing different currencies and ensuring that prices are set correctly for each market. Additionally, businesses need to be aware of cultural differences when marketing their products and services in different countries. They also need to ensure that they have the necessary resources in place to ship products to customers located around the world.

How Fruugo Supports its International Customers

Fruugo supports its international customers by offering a diversified approach to e-commerce. The company offers a variety of products and services that cater to the needs of different countries and currencies. Fruugo also has a team of customer service representatives who are available 24/7 to answer any questions or concerns that customers may have.

Strategies for Managing Multilingual & Multi-Currency Transactions

When expanding an ecommerce business into new countries, there are a few key strategies to keep in mind in order to manage multilingual and multi-currency transactions successfully.

First, it’s important to make sure that the website is available in the local language of each target market. This not only makes the shopping experience more user-friendly for customers, but can also help improve search engine rankings. Google and other search engines will often give preference to websites that are available in multiple languages.

In addition, it’s important to offer prices in the local currency. Customers are typically more likely to purchase items when they can see the price in their own currency, rather than having to calculate it themselves. This can be accomplished using a currency converter tool on the website.

Make sure to take into account any potential cross-border shipping restrictions when selling products internationally. Different countries have different regulations around what can and cannot be shipped across borders. Familiarizing yourself with these regulations ahead of time will help avoid any surprises down the road.


Fruugo's diversified approach to e-commerce has enabled them to become a leading global online marketplace. By offering support for 42 countries and 31 different currencies, they have been able to expand their business in a way that is both efficient and cost effective. Their success demonstrates that with the right strategies and tools in place, even small businesses can successfully compete on the international stage.