Finishline Fashion footwear

From Small Store to Global Brand | The Evolution of Finish Line

Ladies and gentlemen, put on your running shoes because we’re about to take a journey through the evolution of one of the world’s leading athletic retailers – Finish Line. What started as a small store in Indianapolis has now become a global brand that caters to athletes from all over. Join us as we explore how Finish Line went from humble beginnings to becoming an iconic name in the sports industry. Get ready for some inspiring stories, exciting milestones, and valuable lessons that will leave you motivated and inspired!

The Evolution of Finish Line

Finish Line has been a staple in the running community since 1978. From small store to global brand, Finish Line has seen much evolution over the years. The company was founded as a small running store in 1978 by Tom Ryan and Dave McGillivray. Initially, the store catered to runners in the local area and grew slowly over time. In 2002, Finish Line opened its first international store in London. Since then, the company has continued to grow and expand its product offerings across various markets around the world.

How Finish Line Became a Global Brand

Finish Line, a small, family-owned retailer that specialized in running gear and accessories for runners, became a global brand after being acquired by Sports Authority in 2003. Since then, Finish Line has expanded its product line to include clothing and accessories for cyclists, skaters, and other athletes. The company now operates more than 2,000 stores across the world.

What Sets Finish Line apart from the Competition?

Finish Line has been a global brand for over 50 years, and they've done it the old-fashioned way – by selling quality products at reasonable prices. Their products are known for their high quality, and they always put the customer first.

Finish Line was founded in 1966 by two college students who wanted to sell athletic equipment in their local mall. At the time, there were no other athletic gear stores nearby, so they had to make a name for themselves. They did this by offering high-quality products at affordable prices, and by putting the customer first.


Finish Line has come a long way since it first opened its doors as a small store in 1978. The company has gone through many iterations and stages of growth, but it is now one of the world's leading brands in terms of apparel sales. In this article, we look at the evolution of Finish Line and how it has become such a successful business. We explore what factors have contributed to the company's success, and we show you how you can replicate these same strategies to achieve your own objectives. So if you're looking for inspiration on how to build a successful business, read on!