Shopee e-commerce

From Small Beginnings to Big Success | The Story of Shopee’s Dominance in Southeast Asia

In a world where e-commerce giants reign supreme, one platform has defied the odds and emerged as a dominant player in Southeast Asia. From humble beginnings, Shopee has captured the hearts of millions of shoppers with its easy-to-use interface, impressive product selection, and unbeatable deals. How did this once small start-up rise to the top? Join us on a journey as we explore the fascinating story of Shopee’s triumph over adversity and how it became one of the fastest-growing e-commerce platforms in our region.

Introduction to Shopee

Shopee is a Singaporean e-commerce platform headquartered in Sea Park, Petaling Jaya, Malaysia. The company was founded by group of former Garena employees in 2015, and it is a subsidiary of Sea Limited, the parent company of Garena, Shopee's regional rival.

Since its inception, Shopee has been one of the fastest-growing e-commerce platforms in Southeast Asia and Taiwan. In 2018, Shopee reported a GMV (Gross Merchandise Value) of US$9.6 billion, more than doubling its GMV from the previous year. It is now the leading e-commerce platform in Southeast Asia and Taiwan, ahead of regional rivals such as Lazada and Tokopedia.

Challenges Faced by Shopee

Shopee faced several challenges when it first started out. One of the biggest was getting people to use the platform. To get people to start using Shopee, the company ran a series of promotions and sales. This included giving away free Shopee coins, which could be used to make purchases on the platform. Another challenge was building trust among users. This was crucial because Shopee is an online marketplace, and people need to feel confident that they will receive their items and that they will be as described. Shopee addressed this by building a comprehensive return and refund policy, as well as offering buyer protection.

Another challenge was setting up logistics and payment systems. Shopee had to find reliable courier services, as well as secure payment gateways, in order to ensure that orders were fulfilled. Finally, Shopee faced the challenge of competing with established marketplaces such as Amazon and eBay. To do this, they had to differentiate themselves by offering better prices and more unique products.


Shopee's story is a great example of how small ideas can become big successes with the right amount of dedication and hard work. In just five years, Shopee has gone from being an unknown startup to becoming Southeast Asia's largest e-commerce platform. This success would not have been possible without the founders' vision and their commitment to making every customer experience memorable. With its core values of convenience, trustworthiness, and innovation, Shopee looks set to continue its success for many more years to come.