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From Kickstarter to Iconic Brand | The Rise of Peak Design

Have you ever heard of Peak Design? If not, it’s time to get familiar with one of the most successful Kickstarter campaigns in history that has since turned into a household name. What started as a small crowdfunding project back in 2011 has now grown into an iconic brand known for its innovative and stylish camera bags, straps, and accessories. In this blog post, we’ll take a look at the remarkable journey of Peak Design – from humble beginnings on Kickstarter to becoming a game-changer in the photography industry. Get ready to be inspired by their rise to success!

The History of Peak Design

Peak Design is a design company that has become synonymous with high-quality, cleverly designed products. Founded in 2009 by Alan Peak and David Goldsmith, the company quickly gained a following for its minimalist designs and attention to detail.

Originally known as Kickstarter, the company first came to prominence for its innovative funding platform. Launched in 2009, Kickstarter was one of the first platforms to allow people to raise money from others for creative projects. Over the years, Peak Design has released several successful products through the platform, including the folding chair Sofa and the messenger bag The North Face Base Camp.

In 2012, Peak Design rebranded as an iconic brand and began to sell products directly online. That year also saw the release of the company’s first book, The Art of Simple: Tips and Tricks for Creating Effective Designs. Since then, Peak Design has continued to produce high-quality products that are well thought out and stylish. In 2017, the company released its second book, Essential Guide to Graphic Design: From Logo Design to Web & App Development.

Today, Peak Design is a leading designer brand with a passionate following around the world. Its minimalist designs are often praised for their elegant simplicity and attention to detail. Whether you’re looking for stylish accessories or expert advice on graphic design, Peak Design has something for you!

What is Peak Design?

Peak Design is a California-based company that specializes in high-quality, durable products. Founded in 2006 by David Hobby and Jason Santa Maria, the company has since gone on to become one of the most well-known brands in the design community.

From its humble beginnings as a Kickstarter project, Peak Design has built an enduring brand based on design quality and craftsmanship. The company's products are used by some of the world's leading brands, including Apple and Nike.

Peak Design's mission is to help people achieve their goals through superior design. With a focus on everyday objects like wallets, notebooks, and headphones, Peak Design strives to make products that are both functional and beautiful.

The company's products are designed with durability and simplicity in mind. Every detail is carefully considered to create products that will last years (or even decades).

Thanks to its unique approach to design, Peak Design has achieved widespread recognition within the industry. Its products are used by some of the world's most famous brands, and its simple approach has won it a large following among independent designers and everyday consumers alike.


When Kyle McDonald launched his Kickstarter campaign for the Peak Design Everyday Backpack in 2012, he had no idea how popular the bag would become. The backpack, which was created to simplify and optimize everydaycarry, quickly met its fundraising goal and went on to become one of the most successful crowdfunding projects of all time.

Peak Design's success can be attributed to a number of factors. First, the Everyday Backpack is unique in that it is designed to fit a variety of different bodies and styles. Second, McDonald's engaging and creative marketing campaign helped spread word about the product. Peak Design's high-quality products and customer service are what made them stand out among their competitors.

Since 2012, Peak Design has continued to grow rapidly both in terms of sales and popularity. In June 2018, the company announced that it had raised $150 million in Series C funding led by Fidelity Investments and Index Ventures. This infusion of capital will be used to expand both product lines and reach new markets around the world. With such strong growth prospects ahead, Peak Design is poised for even greater success in years to come.

How Does Peak Design Work?

Peak Design is a company that sells products that are designed to optimize efficiency and productivity. The company was founded in 2008 by David McCarthy and Jason Santa Cruz. They initially started selling products through Kickstarter, where they raised over $2 million from backers. In 2013, Peak Design became an iconic brand with an annual revenue of over $30 million. The main products sold by Peak Design include backpacks, messenger bags, and cases.

Trends in Design

Design trends are always evolving, and there's never a dull moment when it comes to fashion, home decor, and everything in between. So, what are some of the latest design trends?

From Kickstarter to Iconic Brand: The Rise of Peak Design
In recent years, one trend that has become increasingly popular is the rise of Peak Design. This movement is based on the premise that design should be simple, efficient, and effective. Brands that embrace this approach often see their products become more popular and successful than those who don't.

One example of a brand that has successfully embraced Peak Design is Apple. The company’s products are notoriously sleek and minimalistic, with an emphasis on quality over quantity. In fact, many of Apple’s earliest designs were rejected by the company’s CEO because they were too simple!


If you've ever seen a product from Peak Design and thought, "that looks great, but I don't know if I could afford it," you're not alone. Despite being one of the most recognizable brands in the world, starting out as a Kickstarter project is exactly how Peak Design rose to prominence. In this article, we explore what makes Peak Design so successful and how anyone can start their own brand like they did. So whether you're dreaming of starting your own business or just want to elevate your everyday look a little bit, read on for tips on how to do just that!