Dorothy Perkins clothing Fashion

Dorothy Perkins | The Evolution of British Fashion through the Decades

Step into the time machine with us as we embark on a thrilling journey through the corridors of fashion history. From the swinging 60s to the rebellious 80s and beyond, British fashion has seen an incredible evolution that continues to inspire style enthusiasts worldwide. In this blog post, we shine a spotlight on one iconic brand that has played a pivotal role in shaping these trends – Dorothy Perkins. Join us as we delve into the archives, uncovering how this beloved label has captured the essence of each decade, creating timeless pieces that transcend time itself. Get ready to be transported back in time and embrace the magic of Dorothy Perkins: The Evolution of British Fashion through the Decades!
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Introduction to Dorothy Perkins

Dorothy Perkins is a British fashion retailer that was founded in the early 1900s. The brand has gone through several changes over the years, but has always remained true to its roots as a stylish and affordable option for women's clothing. Today, Dorothy Perkins is one of the most popular high street fashion brands in the UK, and is known for its trendy yet wearable designs.

Dorothy Perkins first opened its doors in 1909, making it one of the oldest fashion retailers in the UK. The brand was founded by two young entrepreneurs, Percy Robinson and Dorothy Hodgkins. The pair started out selling hand-made ladies' undergarments from a small shop in London's West End.

Dorothy Perkins Impact on British Fashion

Dorothy Perkins has been one of the leading fashion retailers in the UK for over 100 years. The brand was founded in 1909 by two enterprising young women, Dorothy Speer and Ada Peppin. The duo started out selling hosiery and lingerie from a small shop in London’s West End and quickly built up a loyal following.

Dorothy Perkins was one of the first fashion brands to embrace the mass market, making stylish clothing accessible to all. The brand’s simple, feminine designs struck a chord with British women and soon became wardrobe staples. Throughout the decades, Dorothy Perkins has continued to evolve with the times, always staying true to its core values of style, quality and value.

History of Dorothy Perkins

Dorothy Perkins was established in 1909 by two enterprising young women, Dorothy Perkins and Annie Gray. Their first store was located in London’s West End and they quickly became known for their affordable, fashionable clothing.

The brand really came into its own in the 1920s, when it became the first British fashion label to be stocked in Selfridges. It was also during this decade that Dorothy Perkins launched its famous ‘Five Guineas’ collection, which offered customers good quality clothes at an affordable price point.

The 1930s were a difficult time for the brand, as the economic downturn meant that people were less interested in buying new clothes. However, Dorothy Perkins persevered and continued to produce stylish designs that appealed to a wide range of customers.

The 1940s were a particularly tough time for Britain, as the country was embroiled in World War II. Despite this, Dorothy Perkins continued to produce clothing and even managed to open a number of new stores. In fact, business was so good that the brand was able to expand internationally, with stores opening in Australia and New Zealand.

The 1950s were a golden era for fashion and Dorothy Perkins played a major role in shaping the style of the decade. The brand’s iconic ‘DP’ logo was introduced during this time and it quickly became one of the most recognizable logos in the fashion industry.


Dorothy Perkins has been a driving force in British fashion for over 100 years. From the early days of Edwardian style to modern-day athleisure, they have consistently provided fashionable clothing that resonates with people from all walks of life. They have proven themselves to be especially innovative when it comes to embracing trends and cutting-edge designs while still maintaining their classic sense of style. We look forward to seeing what new looks Dorothy Perkins brings us as we continue through the decades!