Newbalance footwear

Discover the Technology Behind New Balance High-Quality Products

Are you a fitness enthusiast looking for high-quality sports shoes and apparel? Look no further than New Balance! This iconic brand has been revolutionizing the athletic market with its cutting-edge technology that delivers superior performance, comfort, and durability. In this blog post, we will take you on a journey to discover the technology behind New Balance products that have made them a favorite among athletes worldwide. So get ready to geek out with us over advanced engineering techniques, innovative materials, and state-of-the-art designs!

Introduction to New Balance

New Balance is a leading athletic footwear and apparel company that has been in business for over 100 years. The company prides itself on its commitment to quality, innovation, and customer service. New Balance produces products for a variety of sports and activities, including running, basketball, tennis, cross training, and more.

Technologies Used in New Balance Products

New Balance is constantly innovating to create the best products possible. Their research and development team is always looking for new ways to improve their products. They have a state-of-the-art facility where they test new materials and technologies. Some of the latest technologies used in New Balance products include:

Nanoweave upper: This material is extremely lightweight and breathable, making it perfect for running shoes. It also has a special coating that repels water, so your feet will stay dry even in wet conditions.

Fresh Foam midsoles: These provide superior cushioning and support, while also being extremely lightweight. They are made from a soft foam material that mold to your feet for a comfortable fit.

Materials Used in New Balance Products

New Balance products are made from a variety of materials, each chosen for its specific properties and benefits. For example, the company's running shoes often feature a mix of synthetic and mesh fabrics in the upper for breathability and support. The midsoles may be made from EVA foam for cushioning, while the outsoles use rubber for durability. New Balance also uses special materials in some of its products, like Nylon 6,6 in its trail-running shoes to provide extra stability on rocky terrain.


New Balance technology-driven approach to product development is truly remarkable. Their commitment to innovation and quality has allowed them to create some of the best shoes on the market. With a wide range of options and their own patented technologies, it’s no wonder why they have become one of the most respected shoe brands in the world. Whether you are looking for comfort, performance, or style – New Balance offers something for everyone.