AboutYou Fashion

Discover the Story Behind ABOUT YOU | One of Europe’s Fastest Growing eCommerce Companies

Are you curious about the success story of ABOUT YOU, one of Europe’s fastest growing eCommerce companies? Look no further! In this blog post, we’ll take a deep dive into the fascinating history and growth strategies that propelled ABOUT YOU to become a major player in the online fashion industry. From its humble beginnings to its current status as a leading digital marketplace for clothing and accessories, discover how this innovative brand has captured the hearts (and wallets) of millions of customers across Europe. So sit back, relax, and get ready to learn all about the story behind ABOUT YOU.


Introduction to ABOUT YOU

ABOUT YOU is a Hamburg-based online fashion retailer that was founded in 2014. The company sells clothes, shoes, and accessories for men and women. As of 2019, ABOUT YOU has over 11 million registered users and is available in 14 European countries.

ABOUT YOU was founded by Tarek Müller, Sebastian Betzold, and Jakob Schiller. The three entrepreneurs met while working at the German eCommerce company Metzingen Online GmbH. In 2013, they left Metzingen to start their own company.

ABOUT YOU mission is to make online shopping more personal. The company offers a curated selection of fashion items and provides personalized recommendations to its users. ABOUT YOU also has a loyalty program called “YOU Rewards”, which allows customers to earn points for every purchase and redeem them for discounts on future orders.

The company has raised over €300 million from investors including Highland Capital Partners Europe, Atlantic Ventures, Acton Capital Partners, Three Hills Capital Partners, Goldman Sachs Private Capital Investing, Google Ventures, Holtzbrinck Digital Ventures, Vitruvian Partners LLP, Schroder Adveq US Equity Partners LP, SignalFire LLC.,and Tengelmann Ventures GmbH.

History of ABOUT YOU

ABOUT YOU is a German eCommerce company that specializes in selling fashion and lifestyle products. The company was founded in 2014 by brothers Tino and Christopher Süßmuth, and its headquarters are located in Hamburg.

ABOUT YOU started as a small startup with big ambitions. In just a few years, the company has become one of Europe's leading eCommerce businesses. ABOUT YOU has attracted millions of customers and continues to grow at a rapid pace.

The company's success is built on a strong foundation of innovative technology, excellent design, and a commitment to providing an outstanding customer experience. ABOUT YOU is constantly evolving to meet the needs of its customers and stay ahead of the competition.

The company's history is one of hard work, dedication, and determination. ABOUT YOU is always moving forward, and there's no telling what the future will hold for this dynamic eCommerce business.

Growth and Development of ABOUT YOU

As a company, ABOUT YOU has always been about growth and development. In the early days, it was all about developing the product and growing the team. Today, it's all about continuing to grow the business, expanding into new markets, and developing new products and features.

In just four years, ABOUT YOU has become one of Europe’s fastest-growing eCommerce companies. We’ve done this by staying true to our core values of Innovation, Passion, Performance, and Quality. We’re constantly innovating and evolving our product offering, which is why we now have over 1 million products from over 5,000 brands on our platform.

Our passion for fashion is what drives us to deliver an exceptional shopping experience to our customers. We want them to feel confident and stylish in their own skin, and we believe that clothes should be an extension of who you are. That’s why we offer a personalised shopping experience that helps you find the perfect piece for your unique style.

We’re a performance-driven company, which means we’re always looking for ways to improve and optimize our business. This includes everything from how we source and ship products to how we market ourselves to customers. We’re constantly testing and experimenting so that we can learn what works best and apply it across our business.

ABOUT YOU’s Unique Business Model

In just a few short years, ABOUT YOU has become one of Europe's fastest-growing eCommerce companies. We attribute our success to our unique business model, which is based on four pillars:

1. We are 100% focused on fashion and lifestyle.
2. We offer a personalized shopping experience for each and every customer.
3. We work with over 1,000 carefully curated brands.
4. We have a team of experts who curate the perfect selection for each customer.


Expansion into International Markets

A little over three years ago, we had the idea to create a fashion platform with a focus on personalization and an amazing shopping experience. We’re now live in 14 countries, have over 15 million active customers, and our app was recently named one of the best shopping apps in Europe. But our story isn’t just about growth numbers—it’s about the people, culture, and values that make ABOUT YOU what it is.

We originally started in Germany in 2014, but quickly realized that our vision for personalization was universal. In 2015, we expanded into Austria and Switzerland, followed by Poland and the Netherlands in 2016.

This year, we’ve added Italy, France, Belgium, Denmark, Sweden, Norway, Spain, and Portugal to our list of markets. And we’re not stopping there—we have plans to continue expanding into new markets throughout 2018.


ABOUT YOU has come a long way since its humble beginnings as a startup in Hamburg, Germany. Today, it is one of Europe's fastest growing eCommerce companies and continues to pioneer innovative technology that helps customers find their perfect style in the digital age. With an ever-expanding range of products and services, ABOUT YOU strives to be more than just an online shop: it seeks to empower every individual with fashion confidence so everyone can feel good about themselves – no matter who they are or where they live.