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Decathlon | Revolutionizing the Sporting Goods Industry Since 1976

Are you ready to dive into the fascinating world of sports and innovation? Look no further, because today we are taking a deep dive into the incredible journey of Decathlon. Since its inception in 1976, this sporting goods giant has been revolutionizing the industry with its unwavering commitment to providing top-notch quality products at affordable prices. From humble beginnings to global domination, join us as we explore how Decathlon continues to redefine what it means to be an athlete. Get ready for a thrilling ride filled with groundbreaking innovations, inspiring stories, and a whole lot of passion!

Introduction to Decathlon

Decathlon is a French sporting goods company founded in 1976. The company sells sporting goods and equipment for more than 70 sports. Decathlon is the largest sporting goods retailer in the world, with over 1,500 stores in 57 countries.

In recent years, Decathlon has been expanding its presence in the United States. The company now has 25 stores across the country, including locations in New York City, Los Angeles, and San Francisco. Decathlon plans to continue its expansion in the US, with plans to open 100 stores by 2020.

Whether you're a beginner or a seasoned athlete, Decathlon has everything you need to pursue your passion. So what are you waiting for? Get out there and start living your best life with Decathlon!


History of Decathlon

Since its inception in 1976, Decathlon has strived to make sports accessible to all. It is this mission that has seen the company grow from a single store in Lille, France to over 1,500 stores in 49 countries around the world.

The first Decathlon store opened its doors in 1976 and sold only sporting goods. However, it wasn’t long before the company began designing and manufacturing its own products, which it still does to this day. In 1984, Decathlon launched its own line of running shoes, followed by a range of mountain bikes in 1992.

Nowadays, Decathlon is much more than just a retailer – it is a true sporting goods manufacturer and one of the leading employers in the European sport sector. With over 80,000 employees worldwide, Decathlon commitment to making sport accessible for all shows no signs of slowing down.

Products and Services Offered by Decathlon

Decathlon is a French sporting goods retailer that offers a wide range of products and services for athletes of all levels. The company was founded in 1976 by Michel Leclercq and currently has over 1,500 stores in 38 countries.

Decathlon product range includes sports equipment, clothing, and footwear for a variety of sports such as cycling, running, swimming, tennis, and more. In addition to selling products, Decathlon also offers services such as rental equipment, repairs, and personalization.

Benefits of Shopping at Decathlon

There are many benefits to shopping at Decathlon, including the wide variety of products available, the competitive prices, and the excellent customer service.

With over 80,000 different products available, Decathlon is sure to have everything you need for your next sporting event or outdoor adventure. And, with competitive prices on all of their products, you can be sure you're getting a great deal when you shop at Decathlon.

But, perhaps the best reason to shop at Decathlon is for the excellent customer service. The staff at Decathlon are always happy to help and they're always willing to go the extra mile to make sure you're satisfied with your purchase.


Decathlon has truly been an innovator in the sporting goods industry since 1976. Its commitment to providing quality products at great prices and its emphasis on customer satisfaction have made it a leader in the field, and its innovative strategies have helped revolutionize how we think about buying sports gear. It's no wonder that Decathlon is still going strong after four decades, with even more exciting developments on the horizon.