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Benetton | The Brand that Celebrates Diversity and Inclusivity Through its Collections

With a vibrant and colorful approach to fashion, Benetton has been setting trends for over half a century. But it’s not just their bold designs that make them stand out from the crowd – this iconic brand is also known for its commitment to diversity and inclusivity. From casting models of all races, sizes, and ages to creating collections that celebrate different cultures around the world, Benetton is more than just a clothing company – it’s an advocate for acceptance and equality. So if you’re looking for a brand that embraces diversity in every sense of the word, look no further than Benetton!

Introduction to Benetton

Benetton is a global fashion brand that was founded in Italy in 1965. The brand is known for its colorful and trend-setting clothing designs, as well as its commitment to social and political causes. Benetton has been a leader in promoting diversity and inclusivity both in its advertising and in its clothing designs.

In recent years, Benetton has been especially outspoken on the issue of refugees, using its platform to raise awareness of the global refugee crisis. In 2016, the brand launched a campaign called "United by Half," which featured portraits of people from different countries who had been affected by conflict or natural disasters. The campaign was created to send the message that we are all human beings who are united by our shared humanity.

Benetton is also known for its support of the LGBTQ+ community. In 2017, the brand launched a Pride collection featuring rainbow-colored clothing and accessories. All proceeds from the collection were donated to LGBTQ+ charities.

Benetton is a brand that celebrates diversity and inclusion, and it shows through its collections. If you’re looking for fashionable and trendy clothing that makes a statement, then Benetton is the brand for you!

History of the Brand

Benetton is a fashion brand that was founded in 1955 by the Benetton family in Treviso, Italy. The company has been known for its colorful and youthful designs, as well as its social campaigns which tackle pressing issues such as racial equality, HIV/AIDS awareness, and natural disasters.

In the 1980s, Benetton began using advertising to make social statements; their most famous campaign was the United Colors of Benetton ads which featured people of various ethnicities and races embracing one another. This campaign was created in response to the growing number of racially motivated hate crimes taking place around the world.

In recent years, Benetton has shifted its focus to sustainable fashion, becoming the first major fashion brand to commit to using only sustainable cotton by 2025. The brand has also partnered with UNICEF to help support children in need around the world.

Today, Benetton remains a popular fashion brand known for its trendy designs and commitment to social causes.

Impact of Benetton on the Fashion Industry

The Italian fashion brand Benetton is known for its colorful and diverse collections. The company has been a pioneer in celebrating diversity and inclusivity through its advertising campaigns and collections. Benetton was one of the first fashion brands to feature models of different races and ethnicities in its advertising, and it continues to showcase a wide range of diversity in its campaigns.

The brand’s commitment to diversity has had a positive impact on the fashion industry as a whole. Benetton example has encouraged other brands to be more inclusive in their own advertising and collections. As the industry becomes more diverse, it is better able to reflect the world around us and meet the needs of all consumers.


Benetton’s Collections & Designs

There are few brands that have been as unapologetically outspoken about their beliefs and values as Benetton. The Italian fashion house has never shied away from tackling controversial topics in its advertising campaigns, and its collections and designs reflect this commitment to social change.

Benetton collections are always on the cutting edge of fashion, but they also make a statement about the world we live in. The brand’s designers create clothes that are not only stylish but also have a message. For example, the spring/summer 2018 collection was inspired by the #MeToo movement and featured empowering slogans such as “Not Afraid to be Seen” and “Time’s Up”.

Inclusivity is also a key part of Benetton collections. The brand has featured models of all different races, sizes, and genders in its advertising campaigns, and its clothing lines are designed to be inclusive of everyone. This season, Benetton debuted a new line of plus-size clothing, proving once again that it is a brand for all people.

Whether you are looking for fashionable clothes with a message or simply want to support a brand that celebrates diversity, Benetton is the perfect choice. With its commitment to social change and inclusivity, Benetton is sure to continue making waves in the fashion world for years to come.


Benetton is a brand that has made it their mission to promote diversity and inclusivity. Through its collections, they are able to bring together people from all backgrounds and celebrate the beauty of uniqueness. By embracing diversity, Benetton has created an environment where everyone is celebrated for who they are, something we can all learn from. In this way, Benetton appeals not only to fashion lovers but also to anyone looking for a brand that stands up for important social issues while still creating beautiful clothing with modern appeal.