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A Game-Changer | How C&A European Head Office Opening in 1989 Reimagined Fashion Industry Standards

Are you ready to step into a time machine and witness the birth of a fashion revolution? Join us as we travel back to 1989, when C&A’s European Head Office opening marked the beginning of a remarkable shift in the industry. Prepare to be amazed by how this game-changing event reimagined fashion industry standards forever. From pioneering sustainability practices to igniting trends that still dominate today, this blog post will take you on an exhilarating journey through history, revealing the untold stories behind one of fashion’s most influential milestones. So fasten your seatbelts and get ready for a whirlwind adventure like no other!

What was the impetus for C&A's decision to open its European head offices in 1989?

In 1989, C&A opened its European head office in Amsterdam to great fanfare. The company was coming off a string of successful years, with sales increasing by 10% annually and profits doubling between 1985 and 1988. But the company's success was built on its unique selling proposition: affordable fashion for everyone.

When it came to clothing, that philosophy translated into lower prices than competitors like H&M and Zara. But as the industry shifted towards higher-end fashion, C&A's low prices became an obstacle to success. In order to stay competitive, the company needed to raise prices and change its marketing strategies.

How did this change the fashion industry?

The opening of C&A European head office in Berlin last year has had a major impact on the fashion industry.

The new standards set by the head office have helped to redefine what is considered fashionable and have encouraged more creativity and experimentation in design.

In particular, the head office's focus on sustainable fashion has had a significant impact on the way that clothing is made and marketed.

C&A efforts to increase transparency in its supply chain and improve working conditions for its employees are also commendable.

Overall, the opening of C&A head office has had a major impact on the way that fashion is made and marketed.

What were some of the other consequences of this move?

Some of the other consequences of this move were the reduced workload for the workers in the U.S., who now have to handle more customer service and stock control responsibilities; a rise in wages for European workers, as their counterparts before had to take lower salaries in order to remain employed with C&A; and an increased focus on sustainability, with reduced waste and improved energy efficiency measures implemented across the company as a result. Overall, it is believed that the move will be beneficial for C&A as it tries to remain competitive in an increasingly demanding global marketplace, while also ensuring the welfare of its employees.

What lessons can we learn from C&A's experience?

As one of the largest fashion retailers in Europe, C&A is well-positioned to understand the challenges and opportunities facing the industry. In January 2016, the store opened its new head office in Amsterdam, Netherlands, with a focus on meeting modern industry standards. Here are four key lessons that can be learned from C&A's experience:

1. Embrace change – The fashion industry is constantly evolving and changing, which means businesses need to be open to new ideas and trends if they want to stay ahead of the competition. By opening its new head office in Amsterdam, C&A was able to embrace change and make necessary updates to improve its operations.
2. Think outside the box – When it comes to innovation, sometimes you have to think outside of the traditional retail model. By opening its new head office in Amsterdam, C&A was able to experiment with new concepts and technologies that could help it better compete against larger rivals.
3. Manage resources effectively – One of the biggest challenges for any business is managing resources effectively so that they can continue to grow and thrive in today's competitive environment. By opening its new head office in Amsterdam, C&A was able to improve its organizational capabilities and streamline processes so that it can better allocate resources across all areas of its operations.
4. Stay ahead of the curve – In today's competitive market, it's essential for businesses to stay ahead of the curve and ensure that they're offering the latest and greatest products and services. By opening its new head office in Amsterdam, C&A was able to improve its overall customer experience by implementing cutting-edge technologies and design concepts.


In 1989, C&A opened its European head office in Milan. The move was a game changer for the fashion industry, as it signaled the beginning of a new era where international fashion brands were able to expand their reach and compete on a more even playing field with larger domestic rivals. By opening its doors in Italy, where fashion is traditionally revered and respected, C&A not only became one of the world's leading clothing companies but also helped legitimize Italian design talent and elevate the country's status within the global fashion community.